WordPress site for a pet-grooming brand

Grooming, made effortless

A mobile pet-grooming brand in Dubai - turned into a playful WordPress site with a custom booking flow that runs around the clock.

ClientBoop

Year2024

IndustryPet Care · Mobile Grooming

Websiteboop.ae ↗

Overview

From WhatsApp chaos to round-the-clock bookings

Boop is a premium mobile pet-grooming service in Dubai. I designed and developed a warm, on-brand WordPress site with a custom booking plugin - turning a flood of WhatsApp messages into clean, self-serve appointments.

End to end: UX and visual design, the front-end build, a custom booking system, payments and local SEO.

Visit live site ↗

ClientBoop - Dubai

My RoleDesign & WordPress Dev

Timeline5 weeks

PlatformWordPress · Custom Plugin

Built with

WordPress PHP JavaScript HTML5 CSS3 MySQL jQuery Custom Plugin Payment Gateway Local SEO

The challenge

Turning a brilliant service into bookings

The Problem

A great service hiding offline

No website, bookings buried in WhatsApp, no way to show pricing or build trust. Pet parents couldn't see the service, compare options, or book without a back-and-forth chat - so plenty simply didn't.

Bookings lost in DM chaos
No pricing or trust signals
Invisible in Dubai search

The Solution

A warm brand site that books itself

A custom WordPress build with a playful, on-brand UI, clear dog/cat service menus, transparent pricing, and a bespoke booking plugin with online payment - so anyone can pick a slot and pay in under a minute.

Self-serve online booking
Clear services & pricing
Local SEO for Dubai

Custom booking plugin

Book a groom in under a minute

Off-the-shelf booking plugins felt clunky and off-brand, so I built a lightweight custom one around Boop's exact workflow - pick a pet, choose services, select an area & time slot, and pay. No app, no account, no friction.

Service & pet selectorSeparate dog / cat menus with live pricing
Online paymentSecure card checkout - bookings confirmed instantly
Mobile-first flowBuilt for the phone, where 72% of bookings happen
Admin dashboardThe team sees every booking without touching code

How it came together

A full-cycle process, end to end

Discover

Understanding the service, the pet-parent's worries, and how bookings actually happen day to day.

Design

A warm, playful brand and UI in Figma - clear menus, transparent pricing and trust built in.

Build

A custom WordPress theme with a bespoke booking plugin and secure online payments.

Launch

Local SEO, speed tuning and QA across devices, with an admin the team runs solo.

What I delivered

Everything from brand to bookings

UI/UX Design

Brand direction, wireframes and a friendly visual system in Figma.

WordPress Development

Custom theme, fully responsive and easy for the team to edit.

Custom Booking Plugin

A bespoke flow with pet & service selection and time slots.

Online Payments

Secure card checkout - appointments confirmed instantly.

Local SEO

Optimised to win Dubai pet-grooming searches.

Speed & SEO

Fast image loading and clean markup - sub-1s on mobile.

The results

From DM overload to self-serve bookings

+38%Booking conversion

3×Online bookings vs DM-only

0.9sMobile load time

72%Bookings from mobile

Screens

A look at the site

boop.ae

01 Home

boop.ae

02 About

boop.ae

03 Dog Grooming

boop.ae

04 Cat Grooming

boop.ae

05 Faq

boop.ae

06 Jobs

Made for mobile

Where 72% of bookings actually happen

Every screen was designed phone-first - fast, thumb-friendly, with sticky call & WhatsApp and a booking flow that feels effortless on a small screen.

Haseeb got Boop instantly. The site feels exactly like our brand, and now people actually book online instead of messaging us all day. It took the chaos out of growing.

Founder

Boop - Mobile Pet Grooming, Dubai

Have a service worth booking?

Let's build you a site that explains it, builds trust, and books clients while you sleep.

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