A global toy brand needed a site as colourful and playful as its products - bold, fast, and full of personality across every range.
Overview
Canal Toys makes creative toys loved by kids worldwide. They needed a vibrant WordPress site to showcase every brand and range, point shoppers to retailers, and capture the pure fun of the products.
End to end: a playful visual system, a flexible WordPress build with custom fields for endless ranges, and smooth motion that makes browsing feel like play.
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The brief
Canal Toys' products are loud, joyful and tactile - slime, karaoke mics, kids' cameras, craft kits. The old site didn't show any of that. It read like a corporate catalogue, not a brand that kids beg their parents for.
The goal was simple to say and hard to do: make the website feel like opening a toy box - colour everywhere, a little surprise on every scroll - while staying fast, organised, and easy for the team to update as new ranges drop.
Challenges
Maximum personality, zero chaos - a toy brand has to feel wild and joyful, but still load fast and stay easy to navigate for parents and kids alike.
Bold colour and energy on every screen - held together by a tight grid and clear hierarchy so nothing feels messy.
A flexible WordPress + ACF system that handles dozens of brands and ranges without a developer touching code.
GSAP animation that delights on scroll - tuned with lazy loading so it never keeps an impatient kid waiting.
No checkout, but a clear "where to buy" path that sends shoppers straight to the right retailer.
What I delivered
A playful, colour-led visual system designed in Figma.
A custom theme, fully responsive and easy for the team to run.
Custom fields for endless brands, ranges and products.
GSAP scroll animation that adds surprise and delight.
Built to serve a global audience across markets.
Fast loading and clean markup, even with heavy visuals.
Screens
01 Hero
02 Overview
03 Features
04 Detail
05 Highlights
06 More
Made for mobile
Most little fans browse on a parent's phone - so every screen is thumb-friendly, colourful and quick, with the fun fully intact on a small screen.
The new site finally feels like our toys - loud, fun and full of life. Updating ranges is effortless now, and it looks brilliant on every screen.
Let's build you a site that's as fun, fast and full of character as what you make.