A fintech that pays people to save money and crush debt - turned into a fast, friendly Webflow site.
Overview
"Get paid to save and pay off debt" sounds too good to be true - so the site had to explain it instantly, prove it's legit, and feel warm instead of clinical.
I owned the full journey: UX flows and wireframes, a friendly visual language, buttery GSAP motion, and a clean, CMS-driven Webflow build the team can run themselves.
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Challenges
Building a marketing site for a rewards-based fintech meant juggling a few real constraints at once - it had to feel trustworthy, explain itself instantly, and stay lightning fast.
"Get paid to save and pay off debt" had to read as legit on first glance - clear and credible, never gimmicky.
Personal finance is skeptical and compliance-heavy, so the site had to earn confidence fast - with proof and clarity.
App-quality imagery and animation, packed into pages that still load almost instantly on any connection.
GSAP and Lottie that feel smooth and intentional on phones - expressive, but never janky or heavy.
How it came together
Understanding the product, the audience and the one thing every visitor needs to "get".
Wireframes to a friendly, on-brand UI in Figma - clear, warm and conversion-led.
A clean Webflow build with reusable components, CMS and smooth GSAP motion.
Speed & SEO tuning, QA across devices, and a handover the team can run solo.
What I delivered
Wireframes, visual design and a friendly brand-led system in Figma.
Pixel-perfect, fully responsive build with reusable components.
GSAP & Lottie animations that bring the app to life on scroll.
Editable collections so the team ships pages without a developer.
Native-feeling on every screen, mobile-first throughout.
Lazy-loading, clean markup and a 0.7s load out of the box.
The results
Screens
01 Home
02 Blog
03 About Us
04 Partners
05 Press
06 Calculator
Made for mobile
Debbie is an app, so the site had to feel native on a phone - playful, fast and tappable, with "Get Started" always in reach.
The site finally feels as good as the app. It explains what we do in one scroll, the animations are buttery, and sign-ups went up. Couldn't ask for more.
Let's turn your product into a fast, animated site that people actually get - and join.