An online mortgage broker in Ireland - turning a stressful, paperwork-heavy process into one clear, digital journey across every lender.
Overview
Doddl is an online mortgage broker that compares every lender in one place - for free. The site had to take a famously stressful, jargon-heavy process and make it feel calm, clear and genuinely doddl (a doddle = easy).
End to end: a trustworthy, friendly WordPress build, clear mortgage & insurance journeys, and lender integrations that move people from "just curious" to "application started".
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The challenge
The Problem
Getting a mortgage means jargon, dozens of lenders, endless paperwork and slow back-and-forth with brokers. It's stressful enough that plenty of people simply give up - or overpay.
The Solution
A calm, friendly site that compares every lender in one place, explains everything in plain English, and lets people start their application online - with a real human there if they need one.
The portal
The heart of the site is a clear, guided journey. Smart calculators show what's affordable, an all-lender comparison builds confidence, and a digital application with document upload removes the dreaded paperwork pile - all wrapped in a calm, reassuring design.
What I delivered
A calm, trustworthy visual system designed in Figma.
A custom theme the team can run and edit with ease.
Connected data so every option stays accurate.
Instant, friendly tools that build confidence.
Plain-English guides that rank and reassure.
Fast, secure and compliant for sensitive data.
The results
Screens
01 Home
02 Mortgages
03 Mortgage Broker
04 First-Time Buyer
05 Buyer Helper
06 Insights
Made for mobile
Most people start their mortgage journey on a phone in the evening - so every step, calculator and upload is built to feel effortless on a small screen.
Haseeb made a notoriously stressful process feel genuinely simple. The site is calm, clear and fast - and far more people now start their application online instead of dropping off.
Let's turn it into a calm, clear digital journey people actually finish.