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Wix site for a beauty & self-care brand

Beauty, by your standards

A beauty and self-care brand - relax, revive, refresh - given a warm, indulgent Wix Studio site that turns browsers into bookings and buys.

ClientEbony Gaze
Year2024
IndustryBeauty · Self-Care
Websiteebonygaze.com ↗
ebonygaze.com
Ebony Gaze on desktop
ebonygaze.com
Ebony Gaze on mobile

Overview

Sell the feeling of self-care

Ebony Gaze is about indulgent, on-your-own-terms beauty - relax, revive, refresh. The site had to feel as warm and inviting as the experience, and make discovering services and products effortless.

End to end: a warm, sensorial Wix Studio site, clear services and shop, and a frictionless path to a booking or a buy.

Visit live site
ClientEbony Gaze
My RoleWix Studio Design & Dev
Timeline5 weeks
PlatformWix Studio · Velo

Built with

Wix Studio Velo JavaScript HTML5 CSS3 Bookings Shop Email Speed & SEO

The challenge

Selling an experience online

The Problem

A feeling that's hard to bottle

Self-care is sensorial - warmth, calm, indulgence - none of which a plain services list conveys. A cold, generic site undersells the whole experience and loses the booking.

  • Experience hard to convey
  • Services buried in text
  • Browsers, not bookings

The Solution

Warm, sensorial, easy to act on

A rich, inviting design that conveys the feeling, presents services and products clearly, and makes booking or buying a single, calm step.

  • Warm, sensorial design
  • Clear services & shop
  • One-step booking & checkout

From mood to booking

A calm path to "yes"

Inviting imagery sets the mood, clear service and product pages remove the friction, and a simple booking and checkout flow turns a relaxed browse into a confirmed booking or order.

  • Sensorial imageryFeel the experience first
  • Clear services & shopFind it, want it, get it
  • Easy online bookingA calm, single step
  • Mobile-firstBook or buy from anywhere
Ebony Gaze mobile

What I delivered

Everything from brand to checkout

UI/UX Design

An on-brand, conversion-led interface designed in Figma.

Wix Studio Build

A pixel-crafted, fully responsive Wix Studio site.

Velo Custom Code

Custom interactions and logic powered by Velo.

CMS Collections

Flexible, client-editable content structures.

CRO

A site tuned to turn visitors into customers.

Speed & SEO

Optimised, clean output for a fast site.

The results

Numbers that moved

+44%Bookings & orders
+120%Time on site
0.9sPage load time
77%Traffic from mobile

Screens

A look at the site

Made for mobile

Where most of the shopping happens

Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.

Ebony Gaze mobile Home
Ebony Gaze mobile Services
Ebony Gaze mobile Book
"
Haseeb captured the warmth of our brand perfectly. The site feels indulgent and calm - and far more visitors are booking and buying.
E
Founder
Ebony Gaze

Selling a feeling, not just a service?

Let's build a site that makes people feel it - and act.

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