A creative campaign for Carlsberg and Einride - an alcohol-free beer, delivered by electric autonomous freight, told through an interactive, scroll-driven microsite.
Overview
Carlsberg and Einride brewed an alcohol-free beer to celebrate the future of electric, autonomous freight. The site had to match the ambition - a cinematic, interactive microsite that makes "intelligent movement" something you actually feel.
End to end: a custom Next.js build with scroll-driven 3D, product film and motion - fast, smooth and unforgettable on every device.
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The brief
"Electric, autonomous road freight" is a hard thing to make people care about. So Carlsberg and Einride did something clever: they brewed a beer, shipped it with electric autonomous trucks, and used it as a tangible symbol of intelligent movement - "shipped smart, delivered electric."
My job was to turn that idea into a site you'd want to share - cinematic, playful and premium, where every scroll follows a single can on its electric journey and quietly tells the bigger story underneath.
The experience
The whole site is one continuous, scroll-driven journey. A photoreal 3D can rotates and travels as you scroll, story beats fade in and out, and a cinematic product film anchors the experience - all kept buttery and fast so the wow never costs the load time.
Challenges
A campaign site lives or dies on the experience - it had to feel cinematic, tell a complex idea simply, and run flawlessly on every device without ever feeling like a gimmick.
Photoreal 3D and video held to a smooth 60fps with GPU-friendly transforms and careful asset loading.
Electric, autonomous freight made tangible and emotional - through one little can, one scroll at a time.
The whole scroll choreography rebuilt for touch, so the experience never breaks on a phone.
Every effect earns its place - wow that serves the message and makes people want to share it.
The results
Screens
01 Intro
02 The can
03 Shipped smart
04 The journey
05 The impact
06 The film
Made for mobile
The whole 3D scroll experience was re-choreographed for touch - same cinematic feel, same smooth motion, all on a phone.
It's exactly the kind of experience the idea deserved - cinematic, smooth and genuinely fun to scroll. People stayed, watched, and shared it. A campaign site that actually performed.
Let's build an experience people stay for, finish, and share.