A story-led luxury candle house - each scent a place and a mood - given a moody, atmospheric Webflow site that sells a feeling you can't smell online.
Overview
Elsewhere makes evocative, story-led candles - each one a place and a moment, like "Country Club", told in rich, cinematic copy. The hardest thing in e-commerce: selling scent through a screen. The store had to make people feel a fragrance they can't smell.
End to end: a moody, editorial Webflow site, a guided scent finder, and gift-set merchandising that lifts the basket and the brand.
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Challenges
Fragrance is the one product you genuinely can't experience online. The store had to evoke each candle through story and image, and turn atmosphere into add-to-cart.
Words, imagery and mood have to do what a sniff can't - make a scent felt through the screen.
With a range of scents, a guided finder helps shoppers land on "their" candle by mood and moment.
Candles are a go-to gift - gift sets and bundles lift the order value and win new customers.
A slow, immersive feel that still loads fast and converts on a phone.
Find your elsewhere
A guided scent finder turns "where do I start?" into a personal recommendation - by mood, note and moment - while cinematic storytelling makes each candle feel like a place worth escaping to.
How it came together
Understanding the brand, the customer and the moments that drive a sale.
An on-brand, conversion-led storefront designed in Figma.
A clean Webflow build with a flexible CMS and reusable components.
Apps, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 Product
03 Product
04 About
05 Details
06 More
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Haseeb built a store that makes people feel our candles before they ever smell them. The scent finder and gift sets changed everything.
Let's build a store that makes people feel it.