A French cashmere maison, given a refined, multi-language Shopify storefront as considered as the craft itself.
Overview
Eric Bompard has made fine French cashmere for decades. Online, that heritage and tactility are hard to convey - and easy to cheapen with a generic store.
End to end: a refined, editorial Shopify theme, craft-led storytelling, and a multi-language build that feels luxurious in every market.
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The challenge
The Problem
Cashmere is about touch, warmth and craft - none of which a standard product grid conveys. A flat store made a luxury maison look like any other knitwear label.
The Solution
A slow, refined design with rich photography, craft storytelling and generous space - paired with a smooth multi-language experience that feels premium everywhere.
Craft, told
Macro photography, the story of the fibre and the making, and considered detail pages let shoppers almost feel the softness - and understand exactly what they're paying for.
What I delivered
An on-brand, conversion-led interface designed in Figma.
A custom Liquid theme, fully responsive and easy to manage.
Reusable, on-brand blocks the team can edit themselves.
A storefront tuned to turn browsers into buyers.
Flows and campaigns wired in for retention.
Lazy-loading and clean markup for a fast store.
The results
Screens
01 Home
02 Femme
03 Homme
04 Product
05 Product
06 Returns
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
The store finally feels like our maison - refined, warm and unmistakably French. It speaks luxury in every language.
Let's translate the craft into an experience worthy of it.