A women's fashion brand that blends boutique-style personal styling with a fast, modern Shopify store.
Overview
EVEREVE is built on personal styling - real stylists who help women feel confident in what they wear. The store had to carry that warmth online while still converting like a modern e-commerce site.
End to end: a warm, editorial Shopify theme, styling-led merchandising, and a checkout tuned to lift conversion and average order value.
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The challenge
The Problem
A boutique's magic is the human touch - hard to recreate online. The old store felt either cold and transactional or pretty but slow, and neither turned browsers into loyal shoppers.
The Solution
A warm editorial design that leads with outfits and styling, pairs every product with the look, and removes friction on the way to checkout - boutique feeling, modern conversion.
Styling, scaled
Shopping for one piece becomes shopping for an outfit. Curated looks, "style it with" suggestions and a guided feel turn a single add-to-cart into a full, higher-value basket.
What I delivered
An on-brand, conversion-led interface designed in Figma.
A custom Liquid theme, fully responsive and easy to manage.
Reusable, on-brand blocks the team can edit themselves.
A storefront tuned to turn browsers into buyers.
Flows and campaigns wired in for retention.
Lazy-loading and clean markup for a fast store.
The results
Screens
01 Home
02 Dresses
03 New Arrivals
04 Product
05 Product
06 Our Story
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Our store finally feels like walking into one of our boutiques - warm, styled and personal. Conversion and order values both climbed.
Let's bring that boutique warmth online - without losing a single sale.