An award-winning at-home dip-powder nail system - turned into a polished, high-converting Shopify store with 700k+ happy customers.
Overview
GLAMRDiP turns the salon dip-powder manicure into an easy, at-home kit - no UV lamp, weeks of wear. The store had to feel as premium as a salon while converting first-timers nervous about doing their own nails.
End to end: a polished, glam Shopify theme, education that removes the "can I really do this?" doubt, and a subscription flow for repeat colours.
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The challenge
The Problem
Dip powder is a salon skill, so first-timers worry they'll mess it up - and a flat store does nothing to reassure them or justify swapping their salon habit for a kit.
The Solution
A glam, premium design with a clear "how it works", real results and 700k-customer proof builds the confidence to try - then subscriptions turn that first kit into a colour habit.
Confidence built in
A simple, beautiful "how it works", real before-and-afters and press credibility turn a hesitant first-timer into a confident buyer - and a glowing repeat customer.
What I delivered
An on-brand, conversion-led interface designed in Figma.
A custom Liquid theme, fully responsive and easy to manage.
Reusable, on-brand blocks the team can edit themselves.
A storefront tuned to turn browsers into buyers.
Flows and campaigns wired in for retention.
Lazy-loading and clean markup for a fast store.
The results
Screens
01 Home
02 Colors
03 Liquids
04 Product
05 Product
06 About
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
The store finally feels as premium as our product. First-timers convert, the DIY fear is gone, and subscriptions have taken off.
Let's build the confidence - and the conversion.