A natural, science-backed pet-products brand - turned into a friendly, community-led Shopify store that pet parents trust.
Overview
HICC makes easy, safe, natural products for pets - backed by proprietary tech and real safety standards. The store had to feel warm and community-led while proving the science that sets it apart.
End to end: a friendly, trust-building Shopify theme, a welcoming community hook, and subscriptions that keep pet parents stocked.
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Challenges
Pet parents are protective and skeptical - they need proof a product is safe before they'll try it, then a reason to keep coming back.
FDA-standard and naturally sourced - the safety story had to be front and centre to earn a first try.
A "Pet Parents" community hook turns one-time buyers into an engaged, loyal following.
Pet essentials run out - subscriptions make restocking effortless and lift lifetime value.
A warm, fast mobile path from welcome gift to checkout.
Welcome, pet parent
A free welcome gift and a "Pet Parents Community" hook greet every visitor - capturing the email, starting the relationship, and turning a first visit into a first order.
How it came together
Understanding the brand, the customer and the moments that drive a sale.
An on-brand, conversion-led storefront designed in Figma.
A custom Shopify theme in Liquid with reusable, editable sections.
Apps, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 Shop
03 Oral Care
04 Product
05 About Us
06 More
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
The store finally feels as caring and trustworthy as our products. The community hook and subscriptions have transformed our retention.
Let's earn that trust - and turn first-timers into loyal regulars.