A Pittsburgh nail-care studio specialising in healthy, artful manicures - given a sleek Webflow site built around easy booking and education.
Overview
Illustrated Nails combines creativity and luxury to transform nails into healthy, wearable art - specialising in Russian E-file techniques and non-toxic gel. The site had to convey that expertise, build trust, and make booking effortless.
End to end: a sleek, editorial Webflow site, a frictionless booking flow, and an education hub that positions the studio as the local authority on nail health.
Visit live site ↗Built with
Challenges
A nail studio competing on health and craft has to prove its expertise, fill the calendar, and stand out locally - all from a site that has to feel as refined as the service.
Russian E-file, nail health and non-toxic gel are the differentiators - the site had to make that craft obvious and credible.
For a studio, every visit is a booking; the path from "interested" to "booked" had to be effortless.
An education arm turns curious visitors into believers - and the studio into the local authority.
A fast, well-structured, SEO-tuned site so Pittsburgh finds them first.
Booked in a tap
A clean services menu and a frictionless booking flow turn a curious visitor into a confirmed appointment - while clear pricing and prep info reduce no-shows and questions.
How it came together
Understanding the brand, the customer and the moments that drive a sale.
An on-brand, conversion-led storefront designed in Figma.
A clean Webflow build with a flexible CMS and reusable components.
Apps, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 Russian Mani
03 Medi Pedi
04 The Smart Pedicu
05 Nanoflex
06 Nail Braces
Made for mobile
A fast, thumb-friendly site means a curious scroll turns into a confirmed appointment in just a few taps.
Haseeb built a site that finally reflects the level of care we offer. Booking is effortless now, and our calendar shows it.
Let's build a site that fills your calendar - and earns trust.