A modern, accessible fragrance brand, given a bold Webflow site that helps people discover, sample and subscribe to scents they love.
Overview
JUCE makes premium fragrance approachable - bold scents like Mystic Haze and Sandalwood, sold direct without the department-store markup. The store had to help people find a fragrance they love online, where they can't actually smell it.
End to end: a bold, confident Webflow site, a guided scent finder and sample builder, and a subscription club that turns a first sniff into a signature scent.
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The challenge
The Problem
Fragrance is the one product no screen can convey. Shoppers won't drop full-bottle money on a scent they've never smelled - so most browse, hesitate and leave.
The Solution
A guided scent finder narrows the choice by mood and note, a build-your-own sample set removes the risk, and a scent club turns the favourite into a recurring order.
Try, then commit
The scent finder and build-your-own sampler let shoppers discover what suits them risk-free - then a frictionless upgrade to the full bottle and the scent club turns a first try into a loyal, recurring customer.
What I delivered
An on-brand, conversion-led interface designed in Figma.
A pixel-perfect, responsive Webflow build.
Flexible, client-editable content structures.
A site tuned to turn visitors into demos.
Scroll-driven GSAP & Webflow interactions.
Optimised, clean markup for a fast site.
The results
Screens
01 Home
02 Shop
03 Bestsellers
04 Product
05 Product
06 About Us
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
The store finally makes buying fragrance online feel safe. The sample builder and club have completely changed how our customers shop with us.
Let's build a store that removes the risk - and wins the repeat.