A Parisian lingerie maison - bold pieces made at the gates of Paris - given an elegant, sensual Wix Studio store that sells with taste.
Overview
L'Ingénieuse Paris makes bold, beautifully-crafted lingerie at the gates of Paris. The store had to feel sensual yet elegant - never crude - nail the high-stakes problem of fit, and convert a deeply personal purchase with confidence.
End to end: an elegant, sensual Wix Studio store, smart fit guidance, and a refined, private path to a confident purchase.
Visit live site ↗Built with
The brief
Lingerie is intimate, fit-critical and emotionally loaded - and French lingerie carries an expectation of craft and elegance. Get the tone or the fit wrong and a shopper either bounces or buys then returns, the worst outcome of all.
The brief was to make the store feel like a confident Parisian boutique - sensual, elegant and reassuring - so a shopper trusts the fit, feels the craft, and buys something personal with total confidence.
Key challenges
An elegant, editorial design that treats lingerie with French taste and confidence.
Smart sizing and true-to-fit reviews remove the guesswork - and the returns.
Made at the gates of Paris - the craftsmanship had to justify the premium.
A seamless multi-language experience for a French and international audience.
Fit, solved with taste
A discreet, smart fit finder and true-to-size reviews take the anxiety out of buying lingerie online - getting the size right the first time, cutting returns, and building the trust that earns a loyal, confident customer.
The results
Screens
01 Home
02 Collections
03 Product
04 La Maison
05 Reviews
06 Cart
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Haseeb built a store as elegant and confident as our lingerie. Fit confidence is up, returns are down, and our customers keep coming back.
Let's build a store that earns the trust - and the repeat.