A US electrolyte brand in a sea of look-alikes - turned into a bold, funky Shopify store that turns scrollers into sippers.
Overview
Oasis is a US hydration brand. I designed and built a fast, funky Shopify storefront - bold product storytelling, a frictionless checkout, and subscriptions that turn first-time buyers into regulars.
End to end: Shopify theme design and Liquid development, Klaviyo email, subscriptions and speed & SEO tuning.
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The challenge
The Problem
Clinical, look-alike branding made Oasis blend into the crowd. Visitors couldn't feel why it was different, and a flat storefront wasn't built to convert browsers into buyers.
The Solution
A custom Shopify theme with funky 70s-desert branding, a clear "Tasty · Clean · Effective" story, scroll-stopping product sections and a smooth, upsell-friendly checkout.
Key challenges
Every electrolyte brand leans clinical and blue. We pushed hard into retro-funk so Oasis is impossible to mistake for anyone else.
"Fun" can read as "not serious." Clean typography, real ingredient data and visible reviews keep credibility high.
Bold product photography vs a fast store - solved with lazy-loading, smart compression and a lean Liquid build.
Variety-pack upsells, sticky add-to-cart and a short checkout nudge a higher AOV - without ever feeling pushy.
Conversion, with character
The retro look is the hook - but every section earns its place. Custom Liquid blocks tell the "all 3: tasty, clean, effective" story, push the best-value variety pack, and keep the path to checkout short and tempting.
How it came together
Understanding the product, the brand's edge, and what makes a hydration shopper hit buy.
A bold retro-funk identity and store UI in Figma - fun to scroll, built to convert.
A custom Shopify theme in Liquid with reusable sections and a tuned, upsell-friendly checkout.
Klaviyo, subscriptions, speed & SEO tuning and QA across devices before go-live.
What I delivered
Retro-funk identity, art direction and a visual system in Figma.
Custom theme in Liquid, fully responsive and easy to manage.
Reusable, on-brand Liquid blocks the team can edit themselves.
Recurring orders that turn first-timers into regulars.
Flows and campaigns wired in for retention and revenue.
Lazy-loading, clean markup and a sub-1s storefront.
The results
Screens
01 Hero
02 Overview
03 Features
04 Detail
05 Highlights
06 More
Made for mobile
The whole funky experience scales down beautifully - fast, tappable, and built so the "Shop Now" button is always within thumb's reach.
Haseeb nailed the vibe - the store finally feels like our brand, and it actually sells. People get what makes us different the second they land.
Let's build you a Shopify store with personality - and the conversion engine to back it up.