A viral acne-patch brand turned into a clean, playful Shopify store - built to convert first-time buyers into a subscribe-and-save habit.
Overview
The Patch Brand makes acne patches that shrink pimples overnight. The product went viral - but the store needed to convert that buzz, win trust with social proof, and turn one-time buyers into subscribers.
End to end: a clean, friendly Shopify theme with strong before/after proof, a frictionless checkout, and a subscribe-and-save flow that lifts lifetime value.
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Key challenges
Acne patches are everywhere now. A soft, confident brand voice and clean design make The Patch Brand instantly more premium than the dupes.
Skincare lives or dies on proof - real before/afters, star ratings and press logos do the convincing before the visitor even reads a word.
Pimples come back - so a clear subscribe-and-save offer turns a one-off "rescue" purchase into recurring revenue.
The audience is young and almost entirely on their phones, so the path from ad to checkout had to be thumb-friendly and lightning quick.
Built to convert
Every section earns its place on the path to checkout. Punchy before/afters, a bundle that's better value, sticky add-to-cart and a subscribe-and-save toggle that makes the smart choice the easy one.
What I delivered
A soft, premium skincare interface designed in Figma.
A custom Liquid theme, fully responsive and easy to manage.
Before/afters, reviews and press, built to convert.
A subscribe-and-save flow that lifts lifetime value.
Flows and campaigns wired in for retention.
Lazy-loading and clean markup for a sub-1s store.
The results
Screens
01 Home
02 Shop
03 Bundles
04 Product
05 Product
06 Why Patches
Made for mobile
The audience lives on their phones, so every screen is thumb-first - proof, product and a one-tap subscribe, all fast and friction-free.
The store finally looks as good as the product performs. Conversions jumped, subscriptions took off, and it feels premium without losing the fun. Couldn't be happier.
Let's build you a store that converts the buzz and turns buyers into subscribers.