An anime-inspired pet-accessories brand - turned into a bold, fandom-led Shopify store with personalised collars, tags and harnesses.
Overview
Pawsonify makes officially-licensed, anime-inspired pet collars, ID tags and harnesses for fans who want their pets to share their passions. The store had to feel bold and fandom-led while handling personalised, licensed products.
End to end: a bold, character-rich Shopify theme, a smooth personalisation flow for custom tags, and a checkout tuned to convert passionate fans.
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The challenge
The Problem
Anime fans are passionate but particular, and personalised, licensed products add real complexity - custom engraving, sizing and licences all have to work flawlessly or the magic breaks.
The Solution
A character-rich design that speaks to fans, a dead-simple custom-tag personaliser, and clear sizing - so a fan can find their fandom, customise their pet's gear and check out without a hitch.
Make it theirs
The personaliser is the heart of the store. Fans pick a design, add their pet's name and details, preview it live, and add to cart - a fun, frictionless flow that turns browsers into buyers.
What I delivered
A bold, character-rich interface designed in Figma.
A custom Liquid theme, fully responsive and easy to run.
A live, frictionless custom-tag builder.
A storefront tuned to convert passionate fans.
Flows and campaigns wired in for retention.
Lazy-loading and clean markup for a fast store.
The results
Screens
01 Home
02 Collars
03 ID Tags
04 Product
05 Product
06 Reviews
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Pawsonify finally has a store as bold as our brand. The personaliser is seamless and our conversion has never been higher.
Let's build a store your fans will obsess over.