A homemade pet-cake and treats brand - turned into a playful, party-ready Shopify store as joyful as a dog's birthday.
Overview
PetCakes bakes homemade cakes and easy baking kits for dogs and cats - for birthdays, gotcha days and every fur-baby milestone. The store had to be as fun and celebratory as the products.
End to end: a colourful, party-themed Shopify store, occasion-led merchandising, and a checkout tuned to lift the order value with bundles and add-ons.
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The brief
PetCakes exists for one reason: to help pet parents celebrate the fur babies they adore - with real, homemade cakes and easy baking kits for birthdays, gotcha days and "just because" Tuesdays. It's pure joy in product form.
The brief was to make the store feel like walking into a party - colour, fun and celebration on every scroll - while gently guiding shoppers toward bundles and add-ons that make every occasion (and every order) bigger.
Key challenges
The joy of the product had to leap off the screen - colourful, playful and impossible not to smile at.
Birthdays, gotcha days, holidays - organised so every milestone has the perfect cake or kit.
Bundles, add-ons and "complete the party" upsells turn one cake into a full celebration order.
A fast, fun mobile flow that catches the impulse to spoil a pet.
Built to celebrate
Every product is an occasion. Bundles, add-ons and themed kits make it effortless to build a whole celebration - lifting the average order while making shoppers feel like the best pet parent ever.
The results
Screens
01 Home
02 Dog Treats
03 Cat Treats
04 Product
05 Product
06 Reviews
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Our store finally feels like the celebration our products are about. Order values jumped and customers love the experience.
Let's build a store that feels like the party your product is.