A household acne-skincare brand, built on Shopify to convert first-timers and keep them on a clear-skin routine.
Overview
Proactiv is one of the most recognised names in acne care. The store had to convert a skeptical, results-hungry audience - then keep them subscribed to a routine that actually works over time.
End to end: a clean, dermatologist-credible Shopify theme, a guided skin quiz, and a subscription flow built for long-term clear skin.
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Challenges
Acne treatment is high-stakes and slow to show results - so the store had to build instant trust, prove it works, and make sticking with the routine the easy choice.
Dermatologist credibility, real results and clear science do the convincing before a single product is read.
Before-and-afters, ratings and reviews turn skepticism into a confident first order.
Clear skin needs consistency, so subscriptions and reminders make staying on track effortless.
A young, mobile-first audience needed a fast, frictionless path from ad to checkout.
Personalised from the start
A short skin quiz routes each visitor to the right regimen, sets up a subscription, and frames the journey - turning a one-off purchase into an ongoing, results-driven relationship.
How it came together
Understanding the brand, the customer and the moments that drive a sale.
An on-brand, conversion-led storefront designed in Figma.
A custom Shopify theme in Liquid with reusable, editable sections.
Apps, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 Shop
03 Shop All
04 Product
05 Product
06 How It Works
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
The store turns curiosity into committed customers. The quiz and subscription flow have completely changed our retention.
Let's build trust fast - and keep customers for the long haul.