A premium motorcycle protective-wear brand, given a bold, high-performance Webflow site where safety and style ride together.
Overview
Seventy makes premium motorcycle jackets, gloves, pants and boots - gear engineered to protect at speed. The store had to convey hard-edged technical credibility and the lifestyle, so riders trust their safety to the brand.
End to end: a bold, high-contrast Webflow site, technical safety storytelling, and a fast, gear-obsessed experience built for a discerning rider audience.
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Challenges
Riders bet their skin on their gear. The store had to prove protection without killing the style, tame a deep technical catalogue, and convert a crowd that researches every spec.
Armour, abrasion ratings and certifications had to be clear and credible - this is safety, not just fashion.
Riders want gear that protects and looks fast - the store had to sell both at once.
Protective gear only works if it fits; sizing guidance had to remove the guesswork and the returns.
A fast, spec-rich mobile experience for riders who compare everything before they buy.
Gear up with confidence
Clear protection specs, an honest fit guide and discipline-led navigation route each rider to gear they can trust - cutting confusion, returns and abandoned carts on a high-consideration purchase.
How it came together
Understanding the brand, the customer and the moments that drive a sale.
An on-brand, conversion-led storefront designed in Figma.
A clean Webflow build with a flexible CMS and reusable components.
Apps, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 Jackets
03 Gloves
04 Pants
05 Boots
06 Urban
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
The store finally feels as serious and fast as our gear. Riders trust the spec, find their fit, and our conversion proves it.
Let's build a store that earns the trust - and the sale.