A Colombian luxury fashion house, given a vibrant, editorial Shopify store as bold and sun-drenched as the collections.
Overview
Silvia Tcherassi is colour, print and Mediterranean glamour - a designer house with a strong editorial point of view. The store had to feel like a fashion editorial, not a catalogue, while converting a discerning luxury audience.
End to end: a bold, editorial Shopify theme, runway-led storytelling, and a refined multi-language experience worthy of the house.
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Challenges
Designer fashion lives on emotion and image - but a beautiful store that doesn't convert is just an expensive lookbook. The brief was to feel like an editorial and perform like a storefront.
Bold, magazine-style storytelling that channels the runway - without losing the path to purchase.
Colour, print and Mediterranean glamour, translated into a digital experience that feels alive.
A luxury audience expects flawless detail; the experience had to justify the price at every step.
A seamless multi-language build so the house feels world-class everywhere.
The runway, online
Immersive lookbooks, runway storytelling and bold imagery let shoppers experience the collection like a magazine spread - then shop the exact look in a tap, anywhere in the world.
How it came together
Understanding the brand, the customer and the moments that drive a sale.
An on-brand, conversion-led storefront designed in Figma.
A custom Shopify theme in Liquid with reusable, editable sections.
Apps, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 All Products
03 Dresses
04 Product
05 Product
06 Collections
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Haseeb turned our store into a true reflection of the house - bold, editorial and luxurious. It feels like the runway, and it sells like a store.
Let's build a store that feels like an editorial - and converts like one.