A curve-celebrating women's beauty and fashion brand, given a bold, confident Wix Studio store built to make every customer feel seen.
Overview
SoCharmonee is built on a simple idea - where curves meet soft beauty - celebrating fuller figures with confidence and warmth. The store had to feel as bold and empowering as the brand, and convert a loyal, underserved audience.
End to end: a bold, body-positive Wix Studio store, confidence-led merchandising, and a checkout built to turn first-timers into a loyal community.
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The challenge
The Problem
Curvy shoppers have been let down by brands for years - generic, tokenistic or simply not built for them. A flat, impersonal store does nothing to earn their trust or loyalty.
The Solution
A confident, empowering design with real representation, fit confidence and a warm, celebratory tone - so every shopper instantly feels this brand was built for her.
Confidence, by design
Bold, body-positive imagery, true-to-fit guidance and a warm, empowering voice make every shopper feel seen and celebrated - turning a first visit into trust, and trust into a loyal community.
What I delivered
An on-brand, conversion-led interface designed in Figma.
A pixel-crafted, fully responsive Wix Studio site.
Custom interactions and logic powered by Velo.
Flexible, client-editable content structures.
A site tuned to turn visitors into customers.
Optimised, clean output for a fast site.
The results
Screens
01 Home
02 Shop
03 Product
04 The Look
05 Reviews
06 Cart
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Haseeb built a store that finally makes our customers feel seen and celebrated. Confidence is up, loyalty is up, and so are our sales.
Let's build a store that makes them feel seen - and sells.