A craft water-kefir brand - turning a living, fermented drink into a fast Shopify store with subscriptions and gut-health education that keeps people coming back.
Overview
Tibico brews raw, unpasteurised water kefir, packed with probiotics. They needed a Shopify store that makes a science-heavy product feel fresh and craveable, drives subscriptions, and teaches customers about gut health.
End to end: a clean, earthy Shopify theme, a subscription flow, and an education hub that turns curiosity into loyal, repeat customers.
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The challenge
The Problem
Water kefir is niche, science-heavy and easy to mistake for "just another health fad". Visitors didn't know what it was, why it mattered, or why to trust a living, unpasteurised drink - so they bounced.
The Solution
A fresh, earthy store that explains the science simply, leads with "Raw. Unpasteurised. Alive.", builds trust with an education hub, and makes subscribing the obvious next step.
Retention by design
Gut health is a habit, not a one-off - so the whole store is built around the second order. A clear subscribe-and-save offer, a friendly education hub, and content that keeps people learning (and re-ordering) long after the first bottle.
How it came together
Understanding the product, the science, and the one thing every visitor needs to "get".
A fresh, earthy Shopify UI in Figma - clean, trustworthy and appetising.
A custom Liquid theme with subscriptions, loyalty and the education hub.
Klaviyo flows, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 Shop
03 Shop All
04 Product
05 Product
06 Our Story
Made for mobile
Most re-orders happen on a phone between other things - so subscribing, learning and checking out are all fast and effortless on a small screen.
Haseeb made a complicated product feel simple and inviting. People finally "get" what we do - and subscriptions have become the heart of the business.
Let's build you a store that teaches, builds trust, and turns first orders into a habit.