A premium activewear brand, given a fast, lifestyle-led Shopify store that sells a way of living, not just clothes.
Overview
Vuori built a cult following by being activewear you live in, not just train in - coastal, calm, premium. The store had to capture that lifestyle while converting a design-savvy audience.
End to end: a clean, lifestyle-led Shopify theme, versatile product storytelling, and a checkout tuned to lift a premium average order value.
Visit live site ↗Built with
The challenge
The Problem
Vuori's appeal is a feeling - relaxed, premium, do-anything versatility. A standard product grid flattens that into "just more activewear", and premium shoppers expect a flawless experience.
The Solution
A calm, photo-led design that shows the same piece across a whole day, merchandises by lifestyle moment, and keeps the path to checkout effortless and fast.
One piece, every moment
Vuori's versatility is the whole sell. The store shows each piece across the day, bundles complementary items, and nudges a higher-value basket - without ever feeling pushy.
What I delivered
An on-brand, conversion-led interface designed in Figma.
A custom Liquid theme, fully responsive and easy to manage.
Reusable, on-brand blocks the team can edit themselves.
A storefront tuned to turn browsers into buyers.
Flows and campaigns wired in for retention.
Lazy-loading and clean markup for a fast store.
The results
Screens
01 Home
02 Favourites
03 Matching Sets
04 Product
05 Product
06 Our Story
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
Haseeb captured the Vuori feeling perfectly - calm, premium, effortless. Order values are up and the site finally feels like us.
Let's build a store people want to live in.