An Australian premium womenswear label, given an elegant, editorial Wix Studio store as considered as the clothes.
Overview
WKND Luxe makes considered, premium clothing for women - elevated basics and seasonal edits built to last. The site had to feel as refined and editorial as the pieces, and convert a discerning, design-led shopper.
End to end: a calm, editorial Wix Studio store, season-led merchandising, and a smooth path to a higher-value, considered purchase.
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Challenges
Premium, understated fashion is easy to make look plain online. The store had to feel elevated and editorial while still converting like a modern shop.
Understated luxury needs space, rhythm and editorial styling - never a flat product grid.
Seasonal edits (AW26 and beyond) needed merchandising that tells a story, not just lists SKUs.
Fit detail, fabric notes and reviews give shoppers the certainty a higher price demands.
A slow, refined feel that still loads fast and converts on a phone.
Considered, not rushed
Editorial lookbooks, styled outfits and generous, calm layouts let the clothes lead - turning a single piece into a styled wardrobe, and a browser into a confident, higher-value buyer.
How it came together
Understanding the brand, the customer and the moments that drive a sale.
An on-brand, conversion-led storefront designed in Figma.
A polished Wix Studio build with Velo custom code and a flexible CMS.
Apps, speed & SEO tuning and QA across devices before go-live.
The results
Screens
01 Home
02 New In
03 The Edit
04 Product
05 Reviews
06 Cart
Made for mobile
Most customers browse and buy on their phones - so every screen is fast, thumb-friendly and built to convert.
The store finally feels as elevated as our clothing - calm, editorial and premium. Our order values have lifted and it simply feels like us.
Let's build a store as considered as your product.